Frida Kahlo vs. Frito Lay

The story goes that in 1951, while eating a bag of Frito Lay Brand Santitas Authentic Mexican Style Tortilla Chips, Frida Kahlo noticed what she perceived to be an astounding likeness between herself and the woman on the bag. Shortly thereafter, she sued Frito Lay saying that they had violated her Personality Rights, or her right to keep her image and likeness from being commercially exploited without permission or contractual compensation. Later that year after many hard-fought court battles where Kahlo represented herself, Frito Lay settled out of court awarding Kahlo a small fortune in tortilla chip royalties. If Frito Lay had known of Kahlo’s encyclopedic knowledge of Civil Law sooner, they may have saved themselves millions of dollars in legal fees.